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164 | Shove Your Shoulds: Rebuild Self-Trust, Make Aligned Decisions, and Live the Bold Life You Deserve with Jessica Frew

  • Emily Reuschel
  • 3 minutes ago
  • 5 min read

header for 164 | Shove Your Shoulds: Rebuild Self-Trust, Make Aligned Decisions, and Live the Bold Life You Deserve with Jessica Frew

Listen to Shove Your Shoulds: Rebuild Self-Trust, Make Aligned Decisions, and Live the Bold Life You Deserve with Jessica Frew on: Apple Podcasts | Spotify | Your player of choice

What happens when the life you planned completely unravels—and you’re forced to decide who you really are without the “shoulds”? In this episode of the Wild & Waking podcast, I’m joined by Jessica Frew, author of Shove Your Shoulds: Become a Decision-Making Badass to Live the Bold Life You Deserve. Jessica’s story of walking through divorce after her husband came out as gay, rebuilding her life, and ultimately creating a beautiful co-parenting dynamic is raw, courageous, and deeply inspiring. Her journey shows us what’s possible when we stop outsourcing our worth, release expectations, and start trusting ourselves again.


Jessica opens up about how she lost herself in the “shoulds” of marriage, motherhood, and step-parenting—and the pivotal moment when she realized she was more afraid of abandoning herself than of losing a relationship. Through her powerful framework of Be Gentle, Be Humble, Be Bold, she shows women how to identify the conditioning that keeps them small, stop waiting for proof that they’re “right,” and start taking aligned, imperfect action with confidence.


We explore the everyday choices that rebuild self-trust—from how you dress and what you eat to the bigger, scarier decisions around relationships, divorce, and business. Jessica shares why so many women feel disconnected from their intuition, how people-pleasing and comparison sabotage our confidence, and why rebuilding self-trust is the foundation for creating a bold, authentic, and joyful life. You’ll hear how small, intentional steps create safety in your nervous system, allowing you to make the bigger leaps when the time comes.


This conversation is packed with real-life wisdom, practical tools, and soul-level permission to choose yourself. Jessica and I talk about what it looks like to silence other people’s opinions, move beyond shame and judgment, and finally trust the quiet knowing inside you. Whether you’re navigating a major life transition, feeling paralyzed by indecision, or simply craving more confidence in your daily choices, this episode will remind you that you are safe to trust yourself and worthy of a life that feels aligned and expansive.


If you’ve ever felt stuck in people-pleasing, terrified of making the “wrong” choice, or burned out from living by everyone else’s expectations, this episode is for you.


Meet Jessica:

Jessica Frew is a wife, ex-wife, mom, stepmom, and BOLD action taker. She’s the founder of The BOLD Logic, a company devoted to helping women understand their decision making patterns to take back their voice. Jessica teaches women how to trust themselves again by owning their decision-making power so they can live boldly, love honestly, and stop abandoning themselves to keep the peace.


In this episode, Shove Your Shoulds: Rebuild Self-Trust, Make Aligned Decisions, and Live the Bold Life You Deserve with Jessica Frew, we cover:

  • Jessica’s powerful personal story of navigating divorce, co-parenting, and remarriage—and how she learned to trust herself again after betrayal.

  • Why women are conditioned from an early age to silence their inner voice and rely on “shoulds” instead of self-trust.

  • The Be Gentle, Be Humble, Be Bold framework for decision-making and how to apply it in everyday life.

  • How to identify the “shoulds” that keep you stuck in people-pleasing, perfectionism, and comparison.

  • The role of micro-decisions (what you wear, what you eat, how you spend your time) in rebuilding self-trust and confidence.

  • Why waiting for external proof keeps women paralyzed in indecision—and how to learn to trust your intuition instead.

  • Practical strategies for creating safety in your body and nervous system so you can take bold, imperfect action.

  • How to release shame, judgment, and outdated conditioning that disconnect you from your authentic self.

  • The connection between decision-making, self-trust, and living a bold, aligned, and joyful life.

  • Tangible next steps for starting your own “should challenge” to notice, reframe, and release the expectations that no longer serve you.


Ready to shove your shoulds?

Subscribe, leave a review, and share this episode with a woman who’s ready to rebuild self-trust and make bold, aligned decisions.

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About Wild & Waking: 

Wild & Waking is more than a podcast—it’s a sacred return to who you’ve always been.


This space is for the woman standing at the edge of everything she’s outgrown. The one who’s checked all the boxes, followed all the rules, and still feels the quiet ache for something more honest. More alive. More hers.


She’s begun the unraveling—of roles, expectations, identities that no longer fit. She’s remembering the voice beneath the noise, the rhythm beneath the hustle, the truth beneath the performance. She’s reclaiming her joy, her intuition, her fire. And she’s rising—not as a version of who she was told to be, but as the truest expression of who she already is.


Hosted by soul expansion coach Emily Reuschel, Wild & Waking is for the spiritual entrepreneurs, coaches, rural changemakers, and conscious leaders dismantling old paradigms and creating new ways of living, leading, and becoming. Through raw conversations, deep reflections, and embodied wisdom, we explore what it means to awaken a life of abundance, authenticity, and purpose.


This is for the woman who holds both sacred rage and radical joy. Who moves with reverence for the seasons of her life. Who isn’t afraid to break cycles, speak truth, and dismantle what no longer serves—not to destroy, but to create. To rebuild a world rooted in the celebration of difference, the beauty of nuance, and the power of sovereign, embodied leadership.


If you’re ready to come home to yourself—fully, fiercely, and without apology—welcome.


We’ve been waiting for you.


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