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067 | Redefining Rural-ish Living & Cultivating Change with Emily Matzke

  • Emily Reuschel
  • Oct 25, 2023
  • 4 min read

Gather in Growth Podcast episode #001

LISTEN TO REDEFINING RURAL-ISH LIVING & CULTIVATING CHANGE WITH EMILY MATZKE ON: Apple Podcasts | Spotify | Your player of choicePodcast


I’m very excited to welcome ANOTHER Emily onto the podcast today!


One of the most beautiful things about Emily is she’s very clear on what she wants to do with her life. She always knew she was meant to be in agriculture – she really is her happiest and freest self when she’s involved with the farm. Emily has been super intentional about following her passions and choosing to do work that lights her up, instead of staying stuck in a traditional job that did just the opposite. She continues to do a variety of work in agriculture, and she loves showing others a complete 360 view of what life can look like in this space.


Emily is laser-focused on building a life with intention, and she is totally your go-to girl when it comes to agriculture and farm life. She is all about redefining rural-ish living and cultivating change in our world today. I know you’re absolutely going to LOVE hearing Emily’s story, and all of the goodness she has to share!


Emily likes to consider herself your ‘farmer friend’. She grew up in a small farming community just north of Madison, Wisconsin, and after going to college at the University of Wisconsin – Madison, she landed right back in her hometown after graduating college in May of 2020. While she didn’t grow up on a farm, she had memorable experiences from her grandparents’ dairy farm, 4-H, FFA, and working in a creamery. Ultimately, she knew that agriculture was where she was meant to be.


In college, Emily started dating her now-boyfriend, whose family farms in her hometown. She has many different “jobs” that allow her the freedom to live her rural-ish, farm girl life. She helps agricultural companies with their social media, works in their grain facility in the fall, assists with calf care on the farm, sells their beef direct-to-consumer, hosts farm camps and other events, creates content on her social media and farm YouTube channel. The list goes on and on, but basically, Emily does what she has to do to live a life she loves!


In this episode about redefining rural-ish living & cultivating change, we cover:

  • Emily’s early, cherished memories on her grandparents’ dairy farm, to her continued desire to have a career in agriculture

  • ‘Jumping without a net’ and going all in to pursue your goals and passions

  • Creating an inviting and relatable space for people both online and in the local community to learn about agriculture

  • What ‘rural-ish’ living looks like for Emily, and how she shares that with others

  • The importance of leaning into and embodying your own, unique identity vs. trying to fit yourself into someone else’s box of you

  • Changing the conversations by bringing empathy, compassion, and curiosity to the table

  • Confidently leaning into the real, authentic YOU


Connect with Emily Matzke:


If this episode sparked something in you, subscribe, leave a review, and share it with your people. Your support helps more people step into curiosity, ask hard questions, and reclaim a faith rooted in love, truth, and authenticity. Let’s shift the conversation—together.


Connect with Emily:

Stay connected and keep up with my latest updates, podcast episodes, and personal growth insights:


Resources & Links:


More about the Gather in Growth podcast: 

Gather in Growth is more than a podcast—it’s a sanctuary for women coming home to themselves and each other. A sacred space to expand horizons, reignite our power, and live unapologetically as our fullest, most authentic selves.


Hosted by Emily Reuschel, this is a gathering place for the doers, dreamers, and seekers who crave connection, purpose, and meaningful impact. Through raw conversations and soul-deep reflections, we’ll embrace curiosity, step to the edges of our comfort zones, and defy expectations.


Picture this: women gathered around a fire, sharing stories with open hearts—connecting, healing, and evolving together. That’s the spirit of Gather in Growth. This is our space to awaken and embody the lives we’ve been yearning for—lives rooted in alignment, guided by intuition, and built with intention.


If you’re ready to move beyond limits and labels, cultivate deep inner trust, and courageously embrace the magic of who you are, then welcome home. Together, let’s Gather in Growth.


Share the Love!

If this episode resonated with you, please subscribe, leave a review, and share it with someone who needs to hear it! Your support helps us reach more people who are ready to question, grow, and evolve.


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