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050 | Part 2: Navigating Farm Family Transitions with Elaine Froese

  • Emily Reuschel
  • Jun 28, 2023
  • 3 min read

Gather in Growth Podcast episode #001

LISTEN TO PART 2: NAVIGATING FARM FAMILY TRANSITIONS WITH ELAINE FROESE ON: Apple Podcasts | Spotify | Your player of choicePodcast


Welcome to part two of my incredible conversation with farm family transition guru, Elaine Froese! Elaine has been a highly recommended and requested guest for the show and I can’t wait to share her wisdom with you today!


If you missed part one, be sure to scroll back and listen to it along with today’s episode. I have no doubt these two episodes will leave you feeling empowered and encouraged to compassionately bring up hard conversations with your loved ones and ultimately, live a life that aligns with your values.


Elaine Froese (pronounced phrase) is a professional speaker, writer, and coach who specializes in helping farm families work through issues surrounding succession, business or that family favorite – communication. Elaine is known as "Canada’s Farm Whisperer,” and she’s been a columnist in Grainews for 26 years. Elaine is a member of the Canadian Association of Farm Advisors and the Canadian Association of Professional Speakers with the CSP, certified speaking professional designation. Many folks tell Elaine that they "wish they had met her ten years ago. Her awards include Excellence in Farm Mgt (Wilson Loree 2018), 4-H Canada’s Most Distinguished Alumna (2018), Manitoba 150 Women Trailblazer (2020), Certificate of Merit U of Manitoba Faculty of Ag. (2021).


In this episode about part 2: navigating farm family transitions with Elaine Froese, we cover:

  • How to navigate different values and priorities between generations

  • How vital it is to manage expectations between family members

  • The concept of “fairness” and why Elaine has wiped the word “equal” totally out of her vocabulary

  • The importance of having financial transparency and open conversations about money

  • Some of the biggest pain points and opportunities Elaine sees as farms transition to the next generation

  • The driving force to keep agriculture healthy


Connect with Elaine:


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More about the Gather in Growth podcast: 

Gather in Growth is more than a podcast—it’s a sanctuary for women coming home to themselves and each other. A sacred space to expand horizons, reignite our power, and live unapologetically as our fullest, most authentic selves.


Hosted by Emily Reuschel, this is a gathering place for the doers, dreamers, and seekers who crave connection, purpose, and meaningful impact. Through raw conversations and soul-deep reflections, we’ll embrace curiosity, step to the edges of our comfort zones, and defy expectations.


Picture this: women gathered around a fire, sharing stories with open hearts—connecting, healing, and evolving together. That’s the spirit of Gather in Growth. This is our space to awaken and embody the lives we’ve been yearning for—lives rooted in alignment, guided by intuition, and built with intention.


If you’re ready to move beyond limits and labels, cultivate deep inner trust, and courageously embrace the magic of who you are, then welcome home. Together, let’s Gather in Growth.


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